freshtaste secures million-euro investment

freshtaste secures million-euro investment from EKK & Co. for expansion and product development.

The innovative food-tech company freshtaste, a spin-off of Welovefresh GmbH, has reached a significant financial milestone. For the first time, the company is accepting investor funds, amounting to millions, thanks to a participation by Engelhardt Kaupp Kiefer & Co. This capital will be used for technological product development and logistics expansion, which will give freshtaste a considerable advantage over its competitors.

Since its founding in 2019, freshtaste, under the leadership of CEO and co-founder Alexander Stupp, has seen impressive success in the Rhine-Neckar region. The company has established itself as the preferred solution for employee catering in the workplace, especially among small and medium-sized businesses. Its smart refrigerator solution, combined with the freshtaste app, offers an autonomous way for teams to access healthy and delicious food at any time.

The dishes are prepared fresh each week in the large kitchen in Heidelberg, sustainably packaged, and delivered to offices. The range includes breakfast, snacks, salads, and main meals to cater to all tastes and needs. The smart technology, in conjunction with the app, actively combats food waste.

The company optimally adjusts the contents of its refrigerators to the needs of the respective companies and cooperates regionally with food-sharing providers to reduce surpluses. With the new investment, freshtaste plans to expand its delivery area further in southern Germany, particularly in the Stuttgart and Frankfurt regions, while continuously developing all technological aspects of the company.

Alexander Stupp emphasizes that freshtaste's goal has always been to bring people together at a table, especially in a relaxed atmosphere during meals. "Lunch break becomes a simple and enjoyable experience with our Smart Fridge. We have seen ourselves how this positively develops team culture," says Stupp.

Moritz Reck from EKK & Co. also expresses positive sentiments: "The idea and the team immediately convinced us. We see the freshtaste concept as a contemporary innovation for office catering and look forward to working together."

For more information, please contact Clarissa Spengler at presse(at)

About freshtaste: Founded in 2019 with the aim of making access to healthy food as simple as possible, freshtaste offers a Smart Fridge solution in conjunction with an app for employee catering in companies. All dishes are prepared by their own kitchen team under the leadership of Elmar Rensch and offer regional cuisine of high quality.

About Engelhardt Kaupp Kiefer & Co.: EKK & Co., an early-growth investor from Stuttgart, is known for its entrepreneurial hands-on approach and supports small, technology-oriented companies with excellent growth prospects.

This Website uses Cookies

We store technically necessary cookies, without which the operation of the site is not possible. In order to provide you with a better user experience on our website, we would also like to evaluate anonymous analysis data. Which tools we use for this purpose and further information can be found in our Privacy Policy and in our Legal Notice.

Accept technically required cookies only

On our website you will find interesting videos and maps hosted on YouTube/Google Maps. The videos and maps are used without a cookie, but data is still loaded from google servers, which means that your surfing behaviour can be recorded by Google.

Name Google Analytics
Anbieter Google LLC
Zweck Cookie von Goolge für Website-Analysen, mit dem statistische und anonymisierte Daten darüber erfasst werden, wie der Besucher die Website nutzt.
Cookie Name _ga,_gat,_gid
Cookie Laufzeit 14 Monate